Best Marketing And Advertising Companies

Retargeting Marketing/Data Fencing

• Both Behavioral and Contextual targeting are forms of targeted advertising that we use for our doctors to ensure their services reach the right audience. Behavioral targeting focuses on users' past online behaviors, such as their browsing history and interactions with related topics, to deliver ads based on their interests. Contextual targeting, on the other hand, displays ads based on the content the user is currently viewing, ensuring that the advertisement aligns with the context of the webpage or topic at hand. Together, these strategies help connect doctors with potential patients who are most likely to need their services.

• With Behavioral targeting, advertisers define their target audience based on actions that consumers have taken, such as browsing history, search queries, or page visits. Retargeting is a common form of Behavioral targeting because it specifically targets people who have visited a webpage. For example, if someone visits a product page on a website, they may later see a display ad for the same product on another site, reminding them of the item they previously viewed. This strategy helps re-engage users and increase the likelihood of conversion.

• With Contextual targeting, advertisers define their target audience based on the relevance of content on other sites. While it can be applied to Retargeting, advertisers often use Contextual targeting to extend their reach to potential customers who visit sites that feature content related to the advertiser’s website. This strategy has proven particularly effective for our ProWave therapy treatment, as it allows us to reach individuals who are already engaging with relevant topics and are more likely to be interested in our services.